In 2024, Lapiara marked a century of excellence with a bold, heartfelt campaign that resonated deeply with generations of Lebanese families. As part of the 100-year anniversary celebration, we crafted a narrative that was both nostalgic and forward-looking, built around the instantly iconic slogan: مئة سنة وبعدا لابيارا عروس الكل
The phrase — translating to “100 years, and Lapiara is still the bride of them all” — quickly became more than just a slogan. It was a cultural statement. A love letter to tradition. A reminder that some flavors never fade — they only grow more beloved with time.