Every Brand Has a Story Worth Telling Litenby was founded on a clear creative principle: every great brand starts with a story. A real one rooted in a moment, a truth, a shift in perspective. With over a decade of experience in branding, advertising, and design, the studio has worked across industries and borders, shaping […]
Shaping Brands with Meaning: Inside Litenby’s Story-First Creative Process Read More »
More Than Just Olive Oil We led the complete rebranding of Boulos, transforming it from a legacy olive oil name into a full-fledged pantry brand. With a refreshed identity and unified packaging system, we positioned Boulos as the go-to for premium Lebanese staples — from extra virgin olive oil to olives, pickles, vinegar, zaatar, and
From Zeit Boulos to Every Household Item: A Branding Shift That Hit the Mark Read More »
Celebrating 100 Years of Taste: Lapiara In 2024, Lapiara marked a century of excellence with a bold, heartfelt campaign that resonated deeply with generations of Lebanese families. As part of the 100-year anniversary celebration, we crafted a narrative that was both nostalgic and forward-looking, built around the instantly iconic slogan: مئة سنة وبعدا لابيارا عروس
How Lapiara Celebrated 100 Years with a Campaign That Became a Cultural Moment Read More »
