We led the complete rebranding of Boulos, transforming it from a legacy olive oil name into a full-fledged pantry brand. With a refreshed identity and unified packaging system, we positioned Boulos as the go-to for premium Lebanese staples — from extra virgin olive oil to olives, pickles, vinegar, zaatar, and olive oil soaps. The hit campaign “مش بس زيت، كل مونة البيت” captured this evolution with clarity and charm, anchoring Boulos as a modern household essential, not just an oil.